OLD-Webcode Technolabs

With the number of internet users in India poised to touch a whopping 450 million mark in the coming two months, as per Internet and Mobile Association of India, investing in digital marketing warrants a colossal growth for Indian enterprises~ A quarter of our country's billion plus population is already engaged in utilising the infinite 'web' opportunities on smartphones as well as PCs. If that's not compelling enough, then the telecom ministry of India expects the number to inflate to a historic 730 million by 2020. With these gigantic numbers in place, no doubt the opportunities associated with digital promotion and marketing are immense and businesses are increasingly acknowledging this fact. In this write up we will dive a bit deeper to highlight the business potential of Digital Marketing. A reach of an unprecedented magnitude While an innovative product does help in creating a buzz in the market, the real potential of a class apart entreprene...

1. Digital Payment Types With the likes of Apple Pay, Amazon Pay and PayPal customers are no longer having to take our their card to complete an online transaction, orders can be made with a fingerprint or online pin number. In 2016, more and more customers adopted digital payment types through all channels, using their phones, cards and even watches to complete contactless payments – this is set to continue and expand in 2017 where, PureNet predicts that every customer will expect to be able to complete their transaction using a digital wallet. 2. The Rise of Fast Delivery Over the last few years ecommerce delivery timescales have drastically reduced and become much more precise. Customers now expect to be able to Click and Collect, even from pure-play ecommerce retailers with the rise of collection points from companies such as Collect+. So what does PureNet predict for delivery in 2017? ASOS, New Look and Boohoo have recently launched ‘precise delivery’ with 1-hour delivery ...

As journalists would know, fact checking is one of the key jobs of an editor in newsrooms. In this freewheeling world of social media and search engines, that art has taken a back seat and has resulted in a multitude of controversies. Google, which has found itself in the eye of the storm has doubled down on its crusade against fake news which surfaces on its platform by way of search results. For this, it has introduced 'fact check' for search and its news results.  "We're able to do this work because the fact check industry itself has grown—there are now more than 120 organizations involved in tackling this issue—but our commitment to this area is not new. In Europe over the last couple of years we've been working with publishers on a number of efforts focused on fact checking. Last week, we announced CrossCheck, a joint project involving nearly 20 French newsrooms and the First Draft Coalition to debunk myths pertaining to the upcoming French electio...