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Showing posts from January, 2017

Top 10 for 2017 – Happy Data Privacy Day

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In honor of Data Privacy Day, we provide the following “Top 10 for 2017.”  While the list is by no means exhaustive, it does provide some hot topics for organizations to consider in 2017. 1.  Phishing Attacks and Ransomware – Phishing, as the name implies, is the attempt, usually via email, to obtain sensitive or personal information by disguising oneself as a trustworthy source. The IRS reported a 400 percent surge in phishing and malware incidents in 2016 and dedicates a page on its website to phishing and online scams. A relatively simply, yet extremely effective safeguard against such an attack is for organizations to advise employees (especially those in HR and Payroll) to be on the lookout for email requests, often appearing to come from a supervisor, for the personal information of all, or large groups of, the company’s employees. Before responding electronically, employees should verbally confirm such requests. This is especially true as organizations begin t...

Google acquires Twitter's mobile app developers platform

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Google is acquiring Twitter's mobile application developer platform Fabric, a move which could give some breathing room for the social network after charting an independent path without a suitor.  Terms of the deal were not announced.  Twitter last year was in talks to sell itself with several firms including Google parent Alphabet, but without a deal decided to continue on an independent path, cutting jobs and refocusing on its core services.  The sale of Fabric will shift to Google the platform used by developers for mobile apps.  "When we launched Fabric in 2014, our goal was to provide the best tools to help developers create amazing apps," the Fabric team said in a blog post.  "Today we enter the next chapter for Fabric and are pleased to announce that we've signed an agreement for Fabric to be acquired by Google and for our team to join Google's Developer Products Group, working with the Firebase team."  Google Firebas...

8 SEO Trends You Need to Pay Attention to in 2017

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Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens. A new year means new SEO speculation and trends. While there are some components of search engine optimization that have worked for several years and will continue to work, there will always be new trends that you need to shift your focus to. One of the most frequent questions I’m asked via direct message on Twitter, Facebook and Instagram is, “What’s new in terms of SEO?” It’s a constantly changing landscape that never sits idle long. Here are eight trends to be aware of as we start 2017. 1. HTTPS is no longer just an option. HTTPS (Hypertext Transfer Protocol Secure) keeps data exchanged between your user's computer and your website secure. Consumers are much more internet savvy than they were a few years ago, and now expect nothing less than a secure experience when visiting a website. The cost to switch to HTTPS is minimal and aside from the sec...

The golden rules of good web design

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Your website is the first impression that many consumers will have of your company. Use these best practices to set yourself apart from the competition A well designed website can be a great sales tool for small businesses. Yet, despite consumers’ migration to digital media, many small companies don’t realize the importance of a user-friendly website. “They’re still using their old ways for getting business, but a lot has changed,” says Karan Sharma, co-founder of web design agency Kinex Media. It’s crucial for small businesses to keep up with shifts in consumer behaviour and developments on the technology front. “A website needs to grow and change. It’s not something you can just tick off your marketing to-do list,” says Ruth Maude, owner of Dandelion Web Design. “You want to make sure that it’s accomplishing your goals and that it’s working for you. It’s not just a static thing that you put up.” There’s a lot to consider when building a website, but here are a few of...

Progressive Web Apps: The Technology That Can Revolutionize Your Business Growth

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You have probably heard of this technology by now. Progressive web apps are considered the future of entire mankind. Progressive web apps can be used to give the mobile web the extra push it requires in the digital market. This technology can bring in consistency between the web and the native apps thereby, giving your business the opportunity to target the mass market in a whole. The progressive web app technology has many benefits but the biggest benefit of all is that it has the power to replace almost all functions of the conventional apps and websites. In this article, we are going to discuss progressive web apps in greater detail. What’s a Progressive Web App? Progressive web apps are an advanced form of technology that can deliver app-like experience on a mobile device through the direct reach of the web. Meaning, the user won’t have to install an app of the same service on his/her individual mobile device; yet experience the rich app-like experience directly o...

The best Chrome extensions to boost your productivity in 2017

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Writing and note-taking Whether you’re preparing a report, drafting an article or following a lecture, it’s a good idea to keep a note-taking app within easy reach. Google Keep for taking notes and to-do lists Papier is a dead-simple note-taking tool that wins points for being more readily accessible than any desktop app. Simply install the extension and open a new tab, and voilà, instant notepad. It automatically saves your work, allows you some basic formatting and supports keyboard shortcuts. Plus, there’s no clutter to distract you: All you see is a blank page ready to accept your notes and grand ideas, in bright white or a more pleasing night mode. It’s a single page notepad that does away with a file storage system, so it feels more like a place to freely scribble thoughts than save and retrieve separate documents. Papier also offers basic rich text formatting that you can enable with keyboard shortcuts and carry over to Web-based text editors. While it may seem ...